The renowned Synthesizer that gained prominence in the 1980s was reengineered as iPad and iPhone applications by co-inventor Cameron Warner Jones. UpBrand was brought in to brand the new business.
The new logo uses the same typeface as the original, but adds elements to bring the brand into the 21st Century. The red circles represent the iconic red buttons of the original synth, and the waveform illustrates the FM synthesis method used on the machine. The logo was designed so that it would work principally as an iPad application icon, but could also be used on other promotional material and merchandise.
Cameron was so please with the results for the icon and logos he engaged UpBrand to overhaul the website. The website serves information on the product range and history, has a wealth of support documentation, and houses an eStore.
The D’Escousse Civic Improvement Society is a valuable asset for Isle Madame and the surrounding area. The hall is a large modern facility, with a unique sloping roof. The board members and volunteers have a clear mission: the hall should be used by the community.
Every kind of event that can be hosted at the hall, should be hosted. From the grand Celtic Colours concert, to the weekly winter darts leagues and monthly community breakfasts, there’s always something going on at DCIS. When they commissioned UpBrand to create a logo and website for them, the brief was simple: put the events front and centre.
DCIS were already widely using Facebook to publicize their news and events, so UpBrand developed the logo, marketing materials and website with close integration with the social media platform.
Appleseed is a company on the leading edge of a zeitgeist. A green energy company focussed on renewable solar power. They outgrew their html-based website and commissioned UpBrand to create a new one from the ground up.
UpBrand got to know the operation, its owners, its staff, and its customers. It was important to reflect not only the professionalism of the firm, but its treasured values, in the logo, website, and marketing materials. Appleseed is an honest business that support its local community. The capabilities and values of the company are represented on its new website and social media platform.
As part of this project, UpBrand delivered a set of promo videos highlighting different sectors of the business, for use on youtube, facebook, and the website.
4wes Western Equipment Supplies vends all kinds of in-home medical care equipment. They needed a new look, a modern website and eStore platform. They asked UpBrand to deliver this project, which was completed to budget and timescale.
The client can easily add products and product categories, run special offers and blog about home care news. Traffic is driven from social media and search engines to the website, where people all over the world can order equipment. Currency conversion and postal charges are all handled intelligently by the system.
The new website and CMS system has allowed 4wes to move from a telephone-based sales company to a strong internet-based sales business.